About Us
Built for people who are always moving My name is Matias, and I founded SIMBY — a brand under Muchacho Venture LLC — because I was tired of choosing between a bag that looked good and one that actually worked. Like a lot of people managing a busy daily routine, I was constantly juggling too much: too many separate items, too little control, and not enough time to deal with any of it. I wanted a single bag that could keep up with everything I was doing — not just hold things, but genuinely adapt to how I move through the day. Something practical enough to handle real use, and clean enough that I didn't feel like I had to hide it. SIMBY started from that frustration. Most bags force you to choose between capacity and elegance, between function and form. We built SIMBY to eliminate that trade-off. It's a 2-in-1 convertible bag that deploys flat as a mat and pulls closed into a full carry-all — no mess, no multiple trips, no chaos. The people who love SIMBY are the ones who know exactly what that friction feels like. They're not looking for the most stylish bag or the most technical one — they're looking for the one that finally makes their day easier. SIMBY is for them. MatiasFounder, SIMBYMuchacho Venture LLC